Your Law Firm Never Closes

Capture after-hours intake, qualify leads, and book consultations — while you sleep, in court, or with clients.

Maya runs a 6-person family law firm in Austin. Her Persona books 40% more consultations by answering after-hours calls.

What Persona does for your firm

• 24/7 intake — Every call answered, every time
• Lead qualification — Screens for practice area fit before booking
• Conflict check — Collects opposing party info, flags potential conflicts
• Calendar integration — Books directly into Calendly, Acuity, or Google Calendar
• CRM sync — Logs every call to Clio, MyCase, or HubSpot
• AI disclosure — Legally compliant, required by default in all jurisdictions
• Custom voice clone — Callers hear your voice, not a generic robot

How law firms use Persona

After-hours intake

A potential client calls at 9:47 PM after a domestic incident. Your Persona answers in your voice, runs the intake, and books a consultation for 9 AM. You wake up to a qualified lead in your calendar.

Practice area routing

Your firm handles family law, personal injury, and estate planning. Persona asks callers about their situation and routes family law to Attorney Chen, PI to Attorney Rodriguez, and estate to Attorney Kim — automatically.

Emergency escalation

Persona recognizes emergency keywords ("arrested," "protective order," "custody emergency") and immediately forwards to your on-call attorney — 24/7.

Spanish-speaking clients

Persona supports 9 languages including Spanish. Your Spanish-speaking clients get the same professional intake experience as English speakers.

Real results

"We were losing 5–7 potential clients per week to voicemail. Now Persona captures every call. After-hours intake is up 40% in the first month."

— Maya T., Family Law Firm, Austin

"The conflict check feature alone saved us from a potential malpractice issue. Persona asks about opposing parties and flags it before we even see the client."

— David R., Criminal Defense, Chicago

How it works

1. Upload your photo → 30-second 3D avatar generation
2. Record 60 seconds of your voice → cloned
3. Connect your calendar + CRM → 2 minutes
4. Get a phone number → live in under 10 minutes
5. Forward your existing line → Persona picks up immediately

Pricing for law firms

Most law firms start with Pro. 1,500 minutes = ~500 calls. That's enough for a 5-person firm with moderate call volume.

How Persona compares for law firms

Frequently asked questions

Is this compliant with bar advertising rules?

Yes. Persona requires AI disclosure by default — audible at the start of every call and visible on web embeds. This exceeds the requirements in most jurisdictions.

Can Persona handle client confidentiality?

Persona retains call transcripts for 90 days (deletable on demand), never trains models on your data, and offers Business-tier HIPAA alignment and audit logs.

What if someone needs a human attorney right now?

You set emergency keywords. When triggered, Persona immediately forwards to your on-call attorney's cell phone — 24/7.

Does it integrate with Clio/MyCase?

CRM sync is available on Pro and Business tiers. Native integrations are rolling out throughout 2026.

What about Spanish-speaking clients?

Persona supports 9 languages including Spanish, with real-time voice cloning in Spanish. Your Spanish-speaking clients hear your voice, speaking Spanish.

How fast can I go live?

10 minutes from signup to first call. Forward your existing firm line to your Persona number and you're done.

No credit card. 10-minute setup. Capture every client call.